About Us

MAASFRESH

The multinational Maasfresh Fruit and Vegetables Group is a reputable provider of fresh and processed produce to global markets. Through its vertically-integrated supply chain, Maasfresh offers a wide selection of high-quality fruit and vegetables. 

With an extensive fruit and vegetable growing presence worldwide, Maasfresh acquires produce from its own farms and partner farms. The company then ensures customer satisfaction year-round by ripening and packaging the fruit and vegetables. In addition to fresh fruits and vegetables, Maasfresh also offers processed products. Serving retail, wholesale, and food-service customers, Maasfresh maintains sales offices in various regions including Europe and  Africa. 

As a responsible business, Maasfresh places a strong emphasis on the well-being of the surrounding environment and stakeholders within its supply chain. The company takes care of its own employees and supports local communities through initiatives focused on skills development, education, primary health care, and improved living conditions. 

 

Maasfresh is dedicated to minimizing its environmental impact by reducing waste, carbon emissions, and the use of hazardous materials whenever feasible. The company also strives to optimize resource utilization. Among the Group's many sustainability efforts are novel cultivar development, product innovation, eco-friendly packaging, and soil conservation.

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Our products

Our Esteemed Maasfresh Brand

Maasfresh is an esteemed brand that offers premium, farm-fresh foods. We strive to enhance your life by providing delicious fruits and vegetables for healthy meals. Through constant innovation, we grow and source these products from around the world and deliver them to your table at the peak of quality, freshness, and taste. 

Dedicated to Supporting Local Communities

At Maasfresh, we have established a strong presence within the communities we serve. Our on-the-ground infrastructure allows us to be deeply connected to these communities. Our local management team is empowered to build relationships and possess a deep understanding of local customers, consumers, and market dynamics. This enables us to provide a personal touch that is essential to our success. 

Furthermore, our local presence enables us to be a valuable partner to a vast network of local growers in each market. We work closely with these independent producers, offering technical, financial, logistical, and promotional support. We invest in their farms, facilities, and businesses, ensuring that locally sourced fresh fruits and vegetables hold a prominent position in our product portfolio.