History & Growth

The ultimate goal of farming is not the growing of crops, but the cultivation and perfection of human beings

Our products

Our Esteemed Maasfresh Brand

Maasfresh is an esteemed brand that offers premium, farm-fresh foods. We strive to enhance your life by providing delicious fruits and vegetables for healthy meals. Through constant innovation, we grow and source these products from around the world and deliver them to your table at the peak of quality, freshness, and taste. 

Dedicated to Supporting Local Communities

At Maasfresh, we have established a strong presence within the communities we serve. Our on-the-ground infrastructure allows us to be deeply connected to these communities. Our local management team is empowered to build relationships and possess a deep understanding of local customers, consumers, and market dynamics. This enables us to provide a personal touch that is essential to our success. 

Furthermore, our local presence enables us to be a valuable partner to a vast network of local growers in each market. We work closely with these independent producers, offering technical, financial, logistical, and promotional support. We invest in their farms, facilities, and businesses, ensuring that locally sourced fresh fruits and vegetables hold a prominent position in our product portfolio.

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Maasfresh

Maasfresh is a prominent provider of high-quality fresh produce. We are dedicated to implementing the most effective and sustainable methods, ensuring the utmost care from farm to fork. 

QUALITY ASSURANCE

Agronomic Support

At Maasfresh, we understand that quality starts from the source. We believe in establishing constructive partnerships with the most skilled growers worldwide. Through building strong personal relationships, we have connected with the very best in the industry. Our commitment is to provide market accessibility, flexibility, commercial stability, transparency, agronomic support, and advice. Additionally, we ensure a direct, safe, and efficient route to the market. 

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Together with our partners, we deliver the highest quality crops from around the globe. 

Maasfresh takes an active and enthusiastic role in production. We maintain a physical presence in major growing regions across the world, adopting a holistic and integrated approach to Quality Assurance. Our dedication lies in adhering to the best international agricultural and horticultural practices. 

After production, our sophisticated logistical infrastructure comes into play. This infrastructure includes state-of-the-art transportation, storage, ripening, and distribution facilities. These resources guide our produce to the marketplace. We have implemented intensive Quality Control protocols and practices throughout our operations to ensure that our produce reaches the consumer in impeccable condition. Our objective is always to deliver fresh produce that is safe, responsibly produced, and exceeds consumer expectations.