Vision & Strategy
Why Choose Us
By 2030, reduce the global maternal mortality ratio to less than 70 per 100,000 live births.
By 2030, end preventable deaths of newborns and children under 5 years of age, with all countries aiming to reduce neonatal mortality to at least as low as 12 per 1,000 live births and under‑5 mortality to at least as low as 25 per 1,000 live births.
By 2030, end the epidemics of AIDS, tuberculosis, malaria and neglected tropical diseases and combat hepatitis, water-borne diseases and other communicable diseases.
Strengthen the prevention and treatment of substance abuse, including narcotic drug abuse and harmful use of alcohol.
Achieve universal health coverage, including financial risk protection, access to quality essential health-care services and access to safe, effective, quality and affordable essential medicines and vaccines for all.
Vision & Strategy
- Fresh and Healthy
Our strategic vision at Maasfresh is rooted in the belief that by leveraging the combined resources and core strengths of various produce providers around the world, we can best cater to the global fresh produce consumer. While we maintain a local focus, we also embrace our global nature. What sets us apart at Maasfresh is our ability to provide the benefits of both worlds: the extensive resources of a multinational corporation, coupled with the local expertise and experience of our teams on the ground in key markets across Europe and Africa.
By harnessing our cumulative strength, we enhance our competitiveness, achieve synergies and efficiencies, create value, reduce costs, and sustain our competitive advantage. Our empowered local management shapes our business regionally, bringing a sharp focus and adaptability to our operations based on a deep understanding of the unique dynamics of each market.
The ultimate goal of farming is not the growing of crops, but the cultivation and perfection of human beings
Massfresh
Maasfresh offers an extensive selection of in-season subtropical, exotic, and deciduous fruits, along with citrus, berries, top fruits and vegetables. These products are distributed to markets worldwide through our diverse marketing channels.
Mission Statement
At Maasfresh, our goal is to utilize our competitive advantages, including our talented workforce, dedicated growers, efficient infrastructure, and strong relationships, to create value for our customers. We are committed to providing them with superior service and delivering produce that exceeds their expectations. We firmly believe that by continuously improving our operational excellence, we will continue to grow and generate industry-leading returns for all our stakeholders.
Maasfresh - Fresh and Healthy
We are dedicated to becoming one of the world's leading providers of premium fresh produce. While we operate primarily in Europe and Africa, our vertically integrated supply chain extends globally. From cultivation and sourcing to importing, packaging, marketing, and distribution, Maasfresh offers a wide range of fresh produce, including familiar and exotic varieties, as well as organic and value-added options. Serving the retail, wholesale, and foodservice sectors, we are a comprehensive fresh produce solution provider, offering a range of services from basic provision to complete Category Management.